![]() To celebrate the nationwide launch, DEW will also release a Mtn Dew Black Label GIF keyboard that will be available for use on mobile via the App Store or Play Store. ![]() Whatever world they are in becomes a more refined version of itself, yet still genuine, still recognizable and still getting at the heart of all things DEW. This subtle act invokes a transformation. The campaign continues with the release of a new digital spot called “Gentlemen of the Jacket.” The content showcases different “gentlemen” – skaters, including DEW athlete and pro skateboarder Theotis Beasley, mixologists and gamers – all crossing over to the classier side of DEW with the help of putting on a unique jacket. It started this month with an experiential activation during South by Southwest Music Conference and Festival ( SXSW) in Austin, Texas, which included the Mtn Dew Black Label Parlor, a “SXSW Takeover” concert, and product seeding at local bars and venues. DEW Nation will now get a fully immersive Mtn Dew Black Label experience as it hits retailers across the country. “It’s a beverage that satisfies a taste for life’s finer things without sacrificing the boldness of DEW.”Īlong with the nationwide release of Mtn Dew Black Label, the brand is extending its BOLDLY REFINED campaign. ![]() “DEW Nation loves to have a damn good time, and Mtn Dew Black Label adds a touch of class to those awesome moments,” said Greg Lyons, senior vice president of marketing, Mountain Dew. Now, all of DEW Nation can let loose, but with a little bit of class, with Mtn Dew Black Label. The thirst for the darker and more mysterious side of DEW was clear as word quickly spread across social media networks and product flew off campus shelves. In the fall of 2015, Mtn Dew Black Label was released exclusively at approximately 600 colleges and universities, giving students a first taste of the unique new beverage. Likely because of low sales, Baja Flash was not produced in 20 ounce bottles unlike its counterpart Baja Punch.With the USA release of Mtn Dew Black Label the brand is unveiling a ‘deeper darker DEW.’ A carbonated soft drink made with real sugar, crafted dark berry flavour and herbal bitters, Mtn Dew Black Label is made for those times when DEW Nation wants to live it up – with a touch of class – and represents a lifestyle and state of mind that’s just a bit more refined. A week later, in June, Reddit users began to post that they have been finding them at select Circle K stores. 16-ounce) large cans while also showing them in an unusual large can 12 pack. In late May 2021, Circle K began to advertise for Baja Flash alongside Baja Punch in 473mL (U.S. Both flavors stayed on store shelves until September 12th, 2021 when the 100 Days of Baja promotion ended and they were discontinued.Īround early 2021, Canadian PepsiCo filed trademarks for both Baja Flash and Baja Punch, although there was not much known about it at the time. It was officially released in stores in the United States on June 12th, 2021 for a limited time alongside Baja Punch, and was sold in 12-packs and and 20 ounce bottles. This video reaffirmed much of the previously-leaked information for 2021 for all of the flavors previously mentioned. Two months after the leaks from August 2020, on October 8th, 2020, a leaked internal reel video surfaced on the same Dew Drinker Discord server, showing upcoming plans for the Mountain Dew brand for 2021. All of these leaks are as follows: Major Melon, alongside its Zero Sugar variant, Rise Energy, Baja Blast alongside two flavors, Baja Flash and Baja Punch, DEW-S-A, Riddler's Brew, Gingerbread Snap'd, and a re-release of Pepsi Blue. ![]() On August 4th, 2020, on the Dew Drinker Discord, information was leaked by an anonymous individual showing upcoming plans for 2021 with many flavors and new brands alike. On that same day, another trademark was filed for Baja Flash titled "MTN DEW BAJA FLASH." ![]() On April 20th, 2020, PepsiCo filed a trademark for Baja Punch titled "MTN DEW BAJA PUNCH". Its tagline was " DEW with a Blast of Natural & Artificial Pineapple Coconut Flavor." Baja Flash was officially described as a Pineapple Coconut/Pina Colada flavor, similar to flavors such as Maui Burst and another Baja flavor, Baja Gold. ![]()
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